Press · Brand Kit

EVE · press kit.

For journalists, podcasters, brokerage partners, and anyone writing about EVE. Brand mark, color palette, founder bio, key facts, and a direct contact line. Everything below is free to use in coverage of the product. If you need additional assets or interview time, email the founder.

Key facts

2026

Launch Year

Jun 8

Launch Day

12 yr

Founder Trading

Launch Widgets

Screen Required

Outside Capital

BYOK

Data Schema

USB

Profile Portable

Brand mark

Primary Mark

"Upstairs Trader" — the figure climbing stairs. Use on dark backgrounds. Min height 36px.

Download PNG

Orb Icon

The EVE orb — used as favicon and app icon. Cyan core, dark backdrop.

Download SVG

EVE

Wordmark

Cascadia Code / Consolas, 700 weight, 0.20em letter-spacing. Cyan #4ad6ff or #7afcff.

Request Vector

Color palette · Upstairs Trader theme

#04060CBackground

#0A0F1CSurface

#4AD6FFAccent (EVE)

#7AFCFFAccent 2

#4AFFB0Buy / Good

#FF5566Sell / Bad

#FFB84ACancel / Warn

#FFD9A0Gold / Founder

#D8E6FFText Primary

#9EB0C8Text Soft

#6F86A8Text Dim

#0E1426Card

Trading safety colors (buy=green, sell=red, cancel=amber) are locked across all themes per EVE design rule. Lives are on the line in this UI.

Typography

UI/headings: Segoe UI Variable, Segoe UI, system-ui · Numbers/telemetry/tickers: Cascadia Code, Consolas, JetBrains Mono. Letter-spacing on labels: 0.15em–0.30em uppercase. Rule: if a value can change (price, P&L, time), use mono. If it's prose, sans-serif.

Founder

Upstairs Trader

Founder · Designer · Operator (2014–present)

Twelve years actively trading equities, options, and futures from a home desk. The original spec for EVE began as the founder's own daily-driver — built to fix the four moments retail blows up: tilt, revenge, early-exit, oversize.

The product was built solo, without prior funding, against the founder's actual trading P&L on his actual hardware (Pentium-class baseline by design). Every doctrine in the app — Single-Screen Sufficiency, The Stage, The Glass, Lightweight Edge, BYOK — comes from years of friction trading on platforms that were built for someone else.

"EVE is not a tool I'd sell to a trader. She's the partner I wished I'd had the first ten years."

Story angles

The voice trading partner

EVE is not an autopilot. She watches the human, intervenes on the four ways retail blows up, and remembers patterns better than the trader does. Voice-native. Always on. Never trades for you.

Built for the kid on a used laptop

The performance doctrine: hand-tuned Canvas 2D, no JVM, no blur on critical paths. Targets Pentium-class hardware on purpose. "Built for a Pentium. Feels like an i9."

User-owned data + USB portability

The platform doesn't own your data. Your profile.json travels on a USB. EVE never sees your broker password — the connection uses a key stored in your operating system's secure credential vault.

The four ways retail blows up

The Compact: in-trade discipline enforcement. Auto-snap stops back. After 3 losses she steps in — voice push-back, ticket pre-fill cancelled, R-drift flagged. Make you confirm early exits. The trader sets the rules; EVE enforces them.

The dopamine architecture

Holographic recall on journal day-clicks. EDGE grade-card flips. Ambient scan notifications. The screen feels alive on purpose — variable-reward primitives married to discipline tools.

Founder-led, pre-seed

Built solo, no outside capital, on the founder's actual trading hardware. Launches direct-to-trader. Broker-agnostic by design. See the investor brief.

Press & partnership contact

Press inquiriessupport@tradewitheve.com

Founder directsupport@tradewitheve.com

Investor briefinvest.html

Product sitetradewitheve.com

Launch dateMonday, June 8, 2026 · 09:30 ET (open bell)